So happy that Sprout has set this up — I wanted to introduce myself and hopefully find other folks in the ed-tech space, as well as talk social marketing with all of you!
Name: Jeanne Sager
Title: US head of social & content
Company: Teachstarter.com; we’re an ed-tech company that was born in Australia but opened its US offices in late 2018. As the sole US marketing team employee, I have been with the company since 2021 and do everything from social to managing our blog to writing marketing emails to paid campaigns — fortunately I do get help from the Aussie team as well!
Hobbies: Photography; I run a small photography business on the side in the Catskills of Upstate NY
Some thing(s) I want to learn: Influencer marketing — it’s been awhile since I did any, and so much has changed in that time!
Some thing(s) I’m good at: Content strategy — before moving into marketing, I was in digital publishing; Twitter (I gave birth to the once viral Dictionary.com Twitter account years ago when I was their marketing manager)
A question I’d like answered: How much of your marketing team’s resources are devoted to video these days?
