Share your smartest social move of the year!

We almost always use text overlays in our reels and video content, and recently we’ve begun using more controversial phrases. We’re in travel, so using sentences like “why would I ever want to visit [insert location]” as the hook and then following it with a bunch of great b-roll has worked well for us in stirring conversation and shares.

Using trending audio is one of the easiest ways we see automatic engagement on our videos. 

Best way we boosted engagement is by sharing in-person event pictures we have hosted or participated in. Being a fully remote company, the event photos show that our employees are still able to attend in-person events and bring together the collaboration of our employees, clients, and partners. 

Reels are the way to go! Also incorporating as much UGC as possible!!

We started putting more of an emphasis on data, making data carousels, sharing data stories, and finding ways to highlight data in everything we do. Not only is it a great way to showcase ourselves as a data nonprofit, our audience loves them. We see folks sharing and citing our data now regularly. Folks love a bar graph and pie chart!

We use a spin on our firm name and a world-famous reality show brand to highlight internal updates that always get 30%+ higher than average click rates.  It’s fun, which sets us apart from the traditional industry messaging, yet the content is current, relevant and engaging enough for audience interaction.  

As a nonprofit that focuses on very niche research topics, our content tends to be very text heavy. We use snapshots of key data insights and infographics as visuals to really draw our users in and boost engagement. 30-second videos summarizing somewhat complex findings also do the trick.

I go out of my way to pitch ideas, nurture relationships, and network as much as I can. I’ve been able to make great connections that will really help jumpstart my community and career and all I can think of is just treat others with kindness and respect. People in the industry want to feel heard and important so I do everything in my power to try to make others feel that way. Whether it’s in creating reels, replying to comments, commenting. reposting, following accounts and offering services, I go above and beyond to engage.

My organization has historically not used Stories much on either Facebook or Instagram, so this year I’ve been making a consistent effort to push more of that content. We’re still figuring out what works best for us and what our audience wants to see in our Stories, but I have already started to see engagement improving.

Something our team has been doing more recently is using testimonies from visitors, artists, and stakeholders to prioritize storytelling and boost engagement!