I’d love to hear people’s opinions on this!
I’m a relatively senior social media manager (7+ years) and in my last role I worked hard to educate on how a social media manager also shouldn’t be your videographer, graphic designer and content creator (especially for reels and TikTok). I reached a point where I didn’t have to film anymore and only had to edit a video every couple weeks. I developed a network of content creators and influencers to produce video content instead so I could focus on strategy. Funnily enough it was very successful, crazy how much more I could achieve and enjoyed the job when I wasn’t bogged down in hours of editing.
I’m in a new market and looking for a role and struggling to find a job where I’m not expected to shoot and edit all video content I’d be posting on social. It’s been frustrating landing interviews then finding out filming and editing is 50% or more of the role. I feel pretty strongly that a social media manager shouldn’t also have to be a content creator - other marketers aren’t expected to produce their own creative to the same extent! Keen to hear other SMMs thoughts!