Community Question: Content Creation Challenges

Figuring out what CTAs will actually translate. People likely won’t want/don’t want to leave the app they are on, so what CTAs are valuable or helpful?

I struggle the most with continued creative storytelling with a limited repertoire from clients! A lot of clients think we can ‘do it all’ and don’t want to work with us to develop the necessary strategy and content needed.

Being a team of one 😓

Our biggest challenge at Rutgers School of Business–Camden is creating enough topics for content and keeping it current, as well as linking it back to our website. We like to promote students, but also have a hard time getting them to respond so we can feature them.

Approval on micro trending videos. Some clients have a long legal process. 

Limited creative support or internal resources to create content

Lack of staff time to create more dynamic content + leadership buy-in on the impacts of social media to advance business goals that align with our mission.

Each member of our team handles a different set of accounts. Between strategy, editorial content calendar planning, answering Qs, day-to-day tasks, and “other projects as assigned,” it’s hard to find time to really think creatively about our content.

Hi! My name is Choya and I’m the social media specialist for a hospice nonprofit. I would say our biggest challenge is growing on Twitter and TikTok. When it comes to TikTok, we follow copyright rules and don’t share pics or videos of people who haven’t signed a media consent form so it’s difficult to create consistent content on TikTok. Twitter, now known as X, has always been tough but after it became X, I’ve noticed that gaining and maintaining Twitter growth has been more difficult than ever, especially with having hospice as a our main topic. Tips?

• We get a lot of social media comments on post but low on CTR and Leads (completing survey forms).