Community Question: Content Creation Challenges

Bandwidth, and brand challenges.

Volume of content given team sizes and making sure it is timely

Making content interactive for our followers.

Having fun while still remaining somewhat professional.

Always having fresh ideas and engaging content as a one-person team in an industry that isn’t as “flashy” 

Setting up a sustainable schedule to create and post content. Feels like I am often getting it up “when I can” instead of having some sort of strategy for my business

We struggle with being a professional association that doesn’t have a lot of access to interesting photos/video of our industry. Have to really be active about grabbing content whenever possible but just don’t have enough!

Time - to follow trends, brainstorm, create and iterate - on repeat.

Getting website visits as a result of social posts

As a government agency, our biggest challenge is how to participate in social media and online conversations to remain relevant and retain trust while also balancing political boundaries.