Happy Friday, Arb!
I’m building our EA program and will begin interviewing our ELT and thought leaders in the next two weeks. Does anyone have a list of questions they’ve asked during these meetings that have proven valuable when working to craft each leader’s narrative and positioning?
We want them to be champions of our brand, yes, but also champions of their respective fields and how that ties into our brand.
Best answer by stephan.hovnanianView original