🎥 Extend Your Brand's Reach through Employee Advocacy!

I’ll be there, can’t wait!

Love to hear it @caitlyn.ahern, see you tomorrow!

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We are currently doing a summer business development training series and part of that is your digital persona and how that can help or hurt your growth. 

We’re currently building out our entire Advocacy program and have started by identifying our brand pillars and key internal stakeholders. From there we’re focusing on optimizing their individual LinkedIn profiles. We’re also redesigning LinkedIn-specific brand assets for ease of creating content.

We have an internal SharePoint site, and have found that it’s crucial to show examples of “what good looks like” -- otherwise the concepts can be too esoteric. Examples from their peers can also make it feel easier and more accessible.

We start with a small group - teach them how to use social media, what to post/what not to post, etc. Then, this small group will turn and teach their teams. And so on until everyone has the best practices. The core team will always be available for questions.

We have a ppt of brand guidelines that includes examples of what to post and what good posts look like.

Training for do’s and don’t of social media, brand guidelines, as well as how to optimize your social media profile.

At Baker Hughes, there are three broad buckets we tend to think about this in:

1. Training Workshops or Webinars: I conduct training workshops or webinars dedicated to social media best practices. Our sessions can cover various topics such as social media etiquette, content creation, engagement strategies, privacy settings, and brand representation. We try to make these sessions interactive and bring real-life, Baker Hughes employee examples and practical exercises which we have found enhance learning and ensure better understanding.

2. Internal Communication Channels: I try to utilize internal communication channels like newsletters, intranet platforms, and company-wide emails to share informative content and updates related to social media best practices. I regularly provide tips, guidelines, and case studies to comms & marketing team mebers to keep them informed and educated. It’s also so important to encourage questions and foster continuous learning.

3. Peer-to-Peer Learning and Knowledge Sharing: I’ve found that by promoting a culture of knowledge sharing within Baker Hughes we have been able to encourage experienced employees (who possess expertise in social media) to share their insights, best practices, and success stories through presentations and small roundtables.

Employee advocacy training deck that can be customized for each group, working on one for recruiters now :) heavy on that “what’s in it for me” that can be a blocker as discussed.