How to best handle Twitter changes as a News Industry Sprout user?

  • 12 December 2022
  • 0 replies


Looking to get some industry insight from our invaluable Sprout Social Community for a Sprout customer. This customer works in the news/media space and has seen their journalist's Twitter followers decline in the last couple of months. We attribute some of this to Twitter bot clean up, but they are also curious if other news/media customers have seen something similar. They are also seeing a decline in potential Twitter impressions and are curious what other people in their space are experiencing.

As a result of all of this, they are also looking for any tips specific to the news and media industry for growing followings on Instagram or Facebook - which, they say, has historically been difficult. Any recent news/media trends would be so appreciated!

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