@lyndsay.nielsen My recommendation is to only add in if it makes sense in the conversation. There are also other times at Sprout we may do so to provide them with links or more details to the discussion they’re having. 

Thank you for the input! This is helpful. I’m going to use good judgement. 

I personally add a comment thanking the person who commented for sharing.  It acknowledges them and also shows you are active on the platform. 

We typically only jump into a conversation when we’re asked a question. It’s great when a post crates organic replies among your followers and their extended network. I wouldn’t respond just for the sake of it--think about what feels organic. But if you get questions or feel you can shed insight or improve the audience engagement experience, that’s a good time to jump in.