Hey Amanda! I work in the retail space and love using simple questions like “what are you hoping to see next?” or “which of these colors would you rock?” at the end of a caption to get people to engage without it feeling like a task. “Tag a friend who needs this nproduct]” has also worked well for us but can feel more performative so I don’t use this as often. As for CTA’s, our product launches are typically date/time specific so we will say “grab yours on adate/time] only on [website].” Depending on your follower demographics you may want to lead them directly to the link in your bio, but words like “grab yours” or “don’t miss your chance at” have worked well. Hope that helps!

Going through the same thing. Also newly work for a retail brand, and a lot of the content that they’ve been producing has a hard sell feel. So to combat this, we’re trying to create more content that has shareable messaging, such as “The person who sent you this wants to xx”.  Trying to take advantage of the increasing trend of people communicating directly in the DM’s, sending each other posts, etc.