Hi fellow healthcare marketers!
I started working with a health system on their social accounts, while auditing their instagram we noticed how large their follower count was and how most of the accounts followed were either not relevant to the brand or team members who no longer at the health system. We are tempted to do a mass unfollowing and then only follow brand ambassadors and other relevant accounts.
Would love to know anyone’s thoughts or how you have handled your accounts following?
Thank you!