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Thanks to Brooke Sellas for joining us for our first ever AMA!

Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.

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What’s an AMA?

It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!

I can’t make it live, but I have a question. How do I get it asked?

Just add it here to the replies! We’ll be using this thread as the AMA.

Is there a video?

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

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About our panelist!

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign”.

Brooke founded B Squared Media in 2012 with a marketing mantra of “Think Conversation, Not Campaign.” Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages like ours or on her favorite social media channel, Twitter, so be sure to give her a shout on social media! You can also check out Brooke’s spotlight in the community.

So not American Marketing Association? giggle…. :wink:

Also, how do we join? I don’t see an invite or meeting info?

Also, how do we join? I don’t see an invite or meeting info?

@mary Thank you for this question! I added it as an FAQ. You just come back to this thread and ask a question. Brooke will quote it and reply to as many as she can get through in the hour!

-The inspired FAQ- 

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

Hi! Wondering about employee retention! Any higher resignations than normal? Best employee retention strategies? 

Can’t wait to see all of your questions! I promise to answer ANYthing … even if it’s, “I don’t know but I’ll find out for you.” ;-)

Looking forward to today’s inaugural AMA with @Brooke B. Sellas who promises to answer ANYthing!

I PROMISE! ;-)

Brooke. Do you use the Listening feature on Sprout? If so, what do you find are the greatest benefits to your organization?

I don’t see any of the replies. Is there another location I should be?

Brooke. Do you use the Listening feature on Sprout? If so, what do you find are the greatest benefits to your organization?

YES. A million a times YES. We use it for many things … for ourselves: sales and research to help close clients. For our clients: audience research/analysis, competitor research/SOV #s, and for our Customer Care clients so we can be proactive s. reactive with our customer support and acquisition (a lot of people forget social media and digital customer journey involves BOTH acquisition and retention). 

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

Hi! Wondering about employee retention! Any higher resignations than normal? Best employee retention strategies? 

Hey, Beth! I’ve experienced the “great resignation” myself (and so have many of our clients). Our employee retention strategy has been pay increases for our team + supporting the market for new hires (which is about 60-100% higher than the past rates we’ve seen/hired for). Not great news but the market dictates these things, unfortunately. 

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

Hey, John! You don’t see the replies here? Maybe try refreshing. We’re just here in this thread!

Brooke. Beyond what you get from the Smart Inbox (Brand Keywords from Twitter) what networks are you able to monitor with Listening?

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

@john.venen Hey John! There’s no program. We’re just here in the comments and Brooke’s responding. You’re in the right spot, just refresh every few minutes to see if something new came in, is all.

@joe.huber I see there are six to my first question and I only see one from Brooke.

Brooke. Beyond what you get from the Smart Inbox (Brand Keywords from Twitter) what networks are you able to monitor with Listening?

It depends on the client and what their goals are. Most of them use social listening from a social selling and/or customer support aspect. Here are all of the channels Sprout “listens” to, btw: https://sproutsocial.com/features/social-media-listening/

@joe.huber I see. That number is how many replies I have made.

I know you’re into horses, so… What’s the toughest thing about training a new horse?

@Brooke B. Sellas Is there a feature that you would like to see Sprout Social offer that would benefit you and your clients? 

I know you’re into horses, so… What’s the toughest thing about training a new horse?

Oh man. I am not a great horsewoman! I only started riding 4 years ago. I would say the hardest part is that it’s like riding something dangerous (like a motorcycle) but imagine your motorcycle has its own thoughts, opinions, and attitudes. It has bad days. That makes riding the most difficult (and sometimes more dangerous than normal) … when your horse is having a bad day. 

@Brooke B. Sellas I a looking for a way to “listen” for mentions of our parks and events on Facebook and Instagram that are not tagged, similar to the Brand Keywords for Twitter in the Smart Inbox.

@Brooke B. Sellas Is there a feature that you would like to see Sprout Social offer that would benefit you and your clients? 

Funnily enough, all of their features help me as a business owner and then help our clients. I’d also add that Sprout is very good at listening … because we’ve asked for a few features around tagging and time to resolution that Sprout has later implemented. The key is to ask! Use your partnership to its full advantage. 

@Brooke B. Sellas Yes. I have worked with the wonderful team of support specialists and have made similar requests and have seen them implemented! Thank you Sprout!

 

@Brooke B. Sellas I a looking for a way to “listen” for mentions of our parks and events on Facebook and Instagram that are not tagged, similar to the Brand Keywords for Twitter in the Smart Inbox.

You can do that. We put keywords and phrases into Sprout and then “listen” for when those words are mentioned (tagged or not). So, for instance, put in the company/brand name + common misspellings. Put in stakeholder names. Put in industry terms or product names. Etc. The sky is the limit because you can use the Boolean search system use things like X and Y | X or Y | X and Y but not Z … does that help?

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