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Former Moderator
December 6, 2021

Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas

  • December 6, 2021
  • 47 replies
  • 290 views

Thanks to Brooke Sellas for joining us for our first ever AMA!

Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.

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What’s an AMA?

It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!

I can’t make it live, but I have a question. How do I get it asked?

Just add it here to the replies! We’ll be using this thread as the AMA.

Is there a video?

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

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About our panelist!

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign”.

Brooke founded B Squared Media in 2012 with a marketing mantra of “Think Conversation, Not Campaign.” Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages like ours or on her favorite social media channel, Twitter, so be sure to give her a shout on social media! You can also check out Brooke’s spotlight in the community.

47 replies

mary
Engagement Orchard
December 6, 2021

So not American Marketing Association? giggle…. :wink:

Mary
mary
Engagement Orchard
December 6, 2021

Also, how do we join? I don’t see an invite or meeting info?

Mary
joe.huberAuthor
Former Moderator
December 6, 2021

Also, how do we join? I don’t see an invite or meeting info?

@mary Thank you for this question! I added it as an FAQ. You just come back to this thread and ask a question. Brooke will quote it and reply to as many as she can get through in the hour!

-The inspired FAQ- 

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

Seedling
December 6, 2021

Hi! Wondering about employee retention! Any higher resignations than normal? Best employee retention strategies? 

Brooke B. Sellas
Boosted Blossom
December 7, 2021

Can’t wait to see all of your questions! I promise to answer ANYthing … even if it’s, “I don’t know but I’ll find out for you.” ;-)

Brooke
john.venen
Seedling
December 8, 2021

Looking forward to today’s inaugural AMA with @Brooke B. Sellas who promises to answer ANYthing!

Brooke B. Sellas
Boosted Blossom
December 8, 2021

I PROMISE! ;-)

Brooke
john.venen
Seedling
December 8, 2021

Brooke. Do you use the Listening feature on Sprout? If so, what do you find are the greatest benefits to your organization?

john.venen
Seedling
December 8, 2021

I don’t see any of the replies. Is there another location I should be?

Brooke B. Sellas
Boosted Blossom
December 8, 2021

Brooke. Do you use the Listening feature on Sprout? If so, what do you find are the greatest benefits to your organization?

YES. A million a times YES. We use it for many things … for ourselves: sales and research to help close clients. For our clients: audience research/analysis, competitor research/SOV #s, and for our Customer Care clients so we can be proactive s. reactive with our customer support and acquisition (a lot of people forget social media and digital customer journey involves BOTH acquisition and retention). 

Brooke