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Former Moderator
December 6, 2021

Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas

  • December 6, 2021
  • 47 replies
  • 290 views

Thanks to Brooke Sellas for joining us for our first ever AMA!

Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.

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What’s an AMA?

It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!

I can’t make it live, but I have a question. How do I get it asked?

Just add it here to the replies! We’ll be using this thread as the AMA.

Is there a video?

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

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About our panelist!

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign”.

Brooke founded B Squared Media in 2012 with a marketing mantra of “Think Conversation, Not Campaign.” Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages like ours or on her favorite social media channel, Twitter, so be sure to give her a shout on social media! You can also check out Brooke’s spotlight in the community.

47 replies

john.venen
Seedling
December 8, 2021

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

Brooke B. Sellas
Boosted Blossom
December 8, 2021

Hi! Wondering about employee retention! Any higher resignations than normal? Best employee retention strategies? 

Hey, Beth! I’ve experienced the “great resignation” myself (and so have many of our clients). Our employee retention strategy has been pay increases for our team + supporting the market for new hires (which is about 60-100% higher than the past rates we’ve seen/hired for). Not great news but the market dictates these things, unfortunately. 

Brooke
Brooke B. Sellas
Boosted Blossom
December 8, 2021

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

Hey, John! You don’t see the replies here? Maybe try refreshing. We’re just here in this thread!

Brooke
john.venen
Seedling
December 8, 2021

Brooke. Beyond what you get from the Smart Inbox (Brand Keywords from Twitter) what networks are you able to monitor with Listening?

joe.huberAuthor
Former Moderator
December 8, 2021

Someone please either send me a link on Twitter (@johnvenen) or email me at jvenen@lakemetroparks.com so I can see the program.

Thank you.

 

@john.venen Hey John! There’s no program. We’re just here in the comments and Brooke’s responding. You’re in the right spot, just refresh every few minutes to see if something new came in, is all.

john.venen
Seedling
December 8, 2021

@joe.huber I see there are six to my first question and I only see one from Brooke.

Brooke B. Sellas
Boosted Blossom
December 8, 2021

Brooke. Beyond what you get from the Smart Inbox (Brand Keywords from Twitter) what networks are you able to monitor with Listening?

It depends on the client and what their goals are. Most of them use social listening from a social selling and/or customer support aspect. Here are all of the channels Sprout “listens” to, btw: https://sproutsocial.com/features/social-media-listening/

Brooke
john.venen
Seedling
December 8, 2021

@joe.huber I see. That number is how many replies I have made.

joe.huberAuthor
Former Moderator
December 8, 2021

I know you’re into horses, so… What’s the toughest thing about training a new horse?

john.venen
Seedling
December 8, 2021

@Brooke B. Sellas Is there a feature that you would like to see Sprout Social offer that would benefit you and your clients?