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December 6, 2021

Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas

  • December 6, 2021
  • 47 replies
  • 290 views

Thanks to Brooke Sellas for joining us for our first ever AMA!

Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.

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What’s an AMA?

It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!

I can’t make it live, but I have a question. How do I get it asked?

Just add it here to the replies! We’ll be using this thread as the AMA.

Is there a video?

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

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About our panelist!

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign”.

Brooke founded B Squared Media in 2012 with a marketing mantra of “Think Conversation, Not Campaign.” Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages like ours or on her favorite social media channel, Twitter, so be sure to give her a shout on social media! You can also check out Brooke’s spotlight in the community.

47 replies

Brooke B. Sellas
Boosted Blossom
December 8, 2021

I know you’re into horses, so… What’s the toughest thing about training a new horse?

Oh man. I am not a great horsewoman! I only started riding 4 years ago. I would say the hardest part is that it’s like riding something dangerous (like a motorcycle) but imagine your motorcycle has its own thoughts, opinions, and attitudes. It has bad days. That makes riding the most difficult (and sometimes more dangerous than normal) … when your horse is having a bad day. 

Brooke
john.venen
Seedling
December 8, 2021

@Brooke B. Sellas I a looking for a way to “listen” for mentions of our parks and events on Facebook and Instagram that are not tagged, similar to the Brand Keywords for Twitter in the Smart Inbox.

Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas Is there a feature that you would like to see Sprout Social offer that would benefit you and your clients? 

Funnily enough, all of their features help me as a business owner and then help our clients. I’d also add that Sprout is very good at listening … because we’ve asked for a few features around tagging and time to resolution that Sprout has later implemented. The key is to ask! Use your partnership to its full advantage. 

Brooke
john.venen
Seedling
December 8, 2021

@Brooke B. Sellas Yes. I have worked with the wonderful team of support specialists and have made similar requests and have seen them implemented! Thank you Sprout!

 

Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas I a looking for a way to “listen” for mentions of our parks and events on Facebook and Instagram that are not tagged, similar to the Brand Keywords for Twitter in the Smart Inbox.

You can do that. We put keywords and phrases into Sprout and then “listen” for when those words are mentioned (tagged or not). So, for instance, put in the company/brand name + common misspellings. Put in stakeholder names. Put in industry terms or product names. Etc. The sky is the limit because you can use the Boolean search system use things like X and Y | X or Y | X and Y but not Z … does that help?

Brooke
Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas Yes. I have worked with the wonderful team of support specialists and have made similar requests and have seen them implemented! Thank you Sprout!

 

That is worth a LOT! We’re big on customer care so the fact that Sprout’s customer care is so top notch is why we stay. 

Brooke
john.venen
Seedling
December 8, 2021

@Brooke B. Sellas Curious to know how many profiles you and your clients work with. As a park district, we have created Facebook pages for the individual parks and Sprout makes it simple to reach out to all or to as many/few as I need to. 

Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas Curious to know how many profiles you and your clients work with. As a park district, we have created Facebook pages for the individual parks and Sprout makes it simple to reach out to all or to as many/few as I need to. 

I don’t know the exact amount of profiles we’re using at the moment but I’d say it’s upwards of 50+? We don’t have any clients who currently have different locations under one brand, but we used to and Sprout made that super simple to handle. 

Brooke
john.venen
Seedling
December 8, 2021

@Brooke B. Sellas I a looking for a way to “listen” for mentions of our parks and events on Facebook and Instagram that are not tagged, similar to the Brand Keywords for Twitter in the Smart Inbox.

You can do that. We put keywords and phrases into Sprout and then “listen” for when those words are mentioned (tagged or not). So, for instance, put in the company/brand name + common misspellings. Put in stakeholder names. Put in industry terms or product names. Etc. The sky is the limit because you can use the Boolean search system use things like X and Y | X or Y | X and Y but not Z … does that help?

Yes. Thank you.

john.venen
Seedling
December 8, 2021

@Brooke B. Sellas I’m sure you’ve implemented the bots. Can you share how much (or how little) should we include in their reply. We have tried to make it sound more like a conversation as opposed to one or two word answers.

 

Lake Metroparks, Lake Metroparks Farmpark and Penitentiary Glen Reservation are profiles I invite you to check out to see what we do.