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Former Moderator
December 6, 2021

Our first ever AMA (Ask Me Anything)! Featuring: Brooke Sellas

  • December 6, 2021
  • 47 replies
  • 290 views

Thanks to Brooke Sellas for joining us for our first ever AMA!

Thank you for participating and asking questions. We’ll be back with more of these in the future as we refine the format.

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What’s an AMA?

It stands for “Ask me anything” and we mean just that! Anything you want to know more about, our AMA panelist is here for you! From their hobbies to what they get done in business, this is the time to ask!

I can’t make it live, but I have a question. How do I get it asked?

Just add it here to the replies! We’ll be using this thread as the AMA.

Is there a video?

No. AMAs are text-based replies, so the panelist will be answering right here in the threads.

How do we join?

There’s nothing to join, per se. Just come back to this thread on the date and you’ll see Brooke answering questions in the replies as you ask them!

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About our panelist!

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-first customer care. Additionally, she teaches a Digital Marketing course (virtually) at the University of California in Irvine. Brooke’s marketing mantra is “Think Conversation, Not Campaign”.

Brooke founded B Squared Media in 2012 with a marketing mantra of “Think Conversation, Not Campaign.” Serving mostly middle-market and enterprise brands, their services include social media management, advertising, and social-first customer care solutions.

Brooke is an “in the trenches” marketer, with 17+years of sales and marketing experience, and a BA from Penn State University in Media & Communication studies. She had her “ah-ha” social media moment when in 2007, she used a burgeoning Facebook to recruit 7,500 attendees to attend a Pub Crawl benefiting cystic fibrosis, which made over $60,000 dollars for the charity.

In 2017, B Squared Media was named Sprout Social’s “Partner of the Year” for being a shining example of a social media agency, and in 2018, Brooke was named one of New Jersey’s “Top 25 Women Entrepreneurs & Brand Builders.”

You can find Brooke speaking on stages like ours or on her favorite social media channel, Twitter, so be sure to give her a shout on social media! You can also check out Brooke’s spotlight in the community.

47 replies

Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas I’m sure you’ve implemented the bots. Can you share how much (or how little) should we include in their reply. We have tried to make it sound more like a conversation as opposed to one or two word answers.

 

Lake Metroparks, Lake Metroparks Farmpark and Penitentiary Glen Reservation are profiles I invite you to check out to see what we do.

Yes. We have used the bots. What I found, is that for our smaller clients or those who have repetitive FAQs (frequently asked questions) that bots work GREAT. And yes, conversational is also GREAT. However, for some of our larger clients with more complex FAQs or issues, the bots weren’t able to handle it in a way that satisfied our customer AND their customers -- so we use humans for those requests. 

I’ll check out your bots!

Brooke
john.venen
Seedling
December 8, 2021

@Brooke B. Sellas What’s your favorite show on Netflix? 

Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas What’s your favorite show on Netflix? 

I don’t think these are on Netflix … but ‘The Shrink Next Door’ (omg, Paul Rudd is amazing!!!!!), ‘Curb Your Enthusiasm’, and we’re also rewatching ‘Game of Thrones’ currently. ALSO, my guilty pleasure is EVERY. SINLE. Housewives Franchise. I know. Awful. 

What about you??

Brooke
joe.huberAuthor
Former Moderator
December 8, 2021

What’s the thing that’s made you the most proud during your career?

joe.huberAuthor
Former Moderator
December 8, 2021

What’s something that you didn't expect to have to do as an agency owner?

Brooke B. Sellas
Boosted Blossom
December 8, 2021

What’s something that you didn't expect to have to do as an agency owner?

What’s the thing that’s made you the most proud during your career?

Next year will be my 10th year owning B Squared Media. I think I may be a liiiiiiiiittle teary about that one. #Proud

Brooke
john.venen
Seedling
December 8, 2021

I’m currently watching Squid Game on Netflix. My son got me hooked on it!

I’m a big Marvel fan so all of the original series presented on Disney+ are great. Currently watching Hawkeye. Next episode tonight!

john.venen
Seedling
December 8, 2021

@Brooke B. Sellas Congratulations on your 10-year anniversary owning B Squared Media. I’ve been with Lake Metroparks for over 28 years.

Brooke B. Sellas
Boosted Blossom
December 8, 2021

What’s something that you didn't expect to have to do as an agency owner?

I knew I HAD to do it … but the “people’ing” is the hardest part. Even if you’re selling well, and delivering services well, people are people. They will surprise you at every turn. It’s hard because there’s no way to “control” things or people … especially people. So I find that variable to be difficult. 

Brooke
Brooke B. Sellas
Boosted Blossom
December 8, 2021

@Brooke B. Sellas Congratulations on your 10-year anniversary owning B Squared Media. I’ve been with Lake Metroparks for over 28 years.

WOW! That’s seriously impressive. I hope I make it to 28! :-)

Brooke