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It’s Friday! Join us for a thrilling episode of "This Week In Social"! We've got the scoop on X's new video call feature in its Premium package – is it worth the upgrade? And for all the advertisers out there, TikTok and Salesforce Marketing Cloud have teamed up to simplify lead generation. Instagram is leveling up its API game with Reels upgrades, making it smoother than ever for third-party platforms. So, what are you waiting for?

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