That’s true, GenAI written content often has a very textbook feel to it, not so much humanized or organic-feeling as it should be. That’s the missing ingredient that (for now, at least!) only people can communicate. 

The AI caption tool in Sprout has been hugely helpful for me. But I mostly use the 3 alternative options as inspo, then pull what I like and personalize it to fit my brand voice. That tool and the AI generated Alt Text tool is all I use AI for. It was HARD to break that mentality of “I never relied on AI before and don’t want to lose the writing skills I’ve worked hard to develop” but it’s actually been helpful and a time saver!

It makes me sad to see the 100% AI-created posts because I imagine the totally overworked social media professional who is probably behind them. They’re probably also doing three other jobs.