Is repurposing top engaged content part of your strategy?

@jackie.dunham I’m a big fan of repurposing content as well. Whenever we see a piece of content really drive engagement and/or impressions we reshare it to continue to give it a longer life span. 

@alanna.moriarty Solid tips! Do you change the copy at all or use the “resharing” feature to just reshare it on a different date? 

@JonathanZuluaga Thank you! I do modify or rewrite the copy when I repost so it doesn’t feel stale, and to make sure it’s aligned with our current positioning. I’ve been playing with long-form and short-form posts to promote content. For long-form posts, I’ll usually modify a couple paragraphs from the article or asset itself. 

We repost in a short window of time on Twitter specifically. We find that allows us to cover multiple time frames and days of the week to help refine our best post times in general. It is also intriguing to look at factors like engagement based on when we are reposting. 

We are not using that same strategy for LinkedIn -- where the majority of our engagement comes from. I’m curious if anyone else is reposting content on LinkedIn specifically and what lessons they’ve learned. 

Great question, @jackie.dunham. 

PS: sorry that I’m late to the party! I need to make visiting this hub more of a routine. 

Never too late, @maureen.fitzgerald-penn! Love the strategy for Twitter. Sounds like a good test and learn for LinkedIn but would likely need to be done more spread out since their algorithm keeps content in feed longer than channels like Twitter. Keep us posted if you try it out!