Customer care is such an interesting aspect of this job! For me, one of the biggest challenges is that I own the socials for a variety of brands, with many different product managers. Because of this, it can be tough to chase down the relevant information in a timely manner! Throughout my time in the role, I’ve learned a TON about each product and portfolio so that I’m able to answer as many questions as possible myself. 

My top tip would be to record the questions you’ve received and the answers you’ve given so that when you’re asked a duplicate question, you have the answer ready to go. This way, you can also create response templates for your most commonly asked questions!