With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!
Best video metrics to track?
Hi
We’re tracking video views and view duration. Our team recently put out this article to help you see what other folks are doing: https://sproutsocial.com/insights/instagram-reels-vs-tik-tok/
- Jonathan Z, Former Arboretum Moderator
Create an Account
Current Sprout Customer or have an account already?
Login for community access.
Log in to the Arboretum
Don't have an Arboretum login? Create an account for community access.
Social Login
Login with your Sprout Social credentialsor
Enter your E-mail address. We'll send you an e-mail with instructions to reset your password.