With the rise of TikTok and Instagram Reels, social media video is at the forefront of marketing discussions. But what is the best way to prove efficacy of these assets? Curious to hear what marketers are tracking and reporting out on for social video to show its impact on business goals!
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Hi
We’re tracking video views and view duration. Our team recently put out this article to help you see what other folks are doing: https://sproutsocial.com/insights/instagram-reels-vs-tik-tok/
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