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Competitor Insights on LinkedIn Pages

  • 13 June 2024
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Is anyone having any luck with gaining competitor insights on LinkedIn? They recently closed their API to third party social tools. I work at an agency and I’m wondering how you approach LinkedIn data during the audit phase.  I’d like to benchmark my client against other similar orgs. 

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Best answer by Nycole 13 June 2024, 20:59

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Within the brand LinkedIn account you can go to Analytics > Competitors and add in who you want to track. Data is pretty limited but it shows you follower, post, engagement metrics and trending competitor posts. Not super in depth by any means but gives you a side by side snapshot of you vs competitors. 

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