Follower Growth Industry Averages

  • 9 May 2023
  • 1 reply

Userlevel 3
Badge +1

Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees. 

1 reply

Userlevel 2
Badge +2

Our agency likes to use the competitor analysis tool in Sprout to compare certain metrics to competitors - that might be a good place to start if you aren’t already using it! I don’t believe it offers industry averages/benchmarks, but it could still be helpful