Hi! Curious as to what anyone has seen as “industry average” of social media follower growth for a tracking KPI. I know this varies by type of company size. Example, my company is 5,000-10,000 employees.
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Our agency likes to use the competitor analysis tool in Sprout to compare certain metrics to competitors - that might be a good place to start if you aren’t already using it! I don’t believe it offers industry averages/benchmarks, but it could still be helpful
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