Generally speaking, I tend to report on social insights as they relate to our clients’ business goals. If we’re focusing on a specific service, we watch engagement with related content. If we’re looking for signals as to what services are in demand for a certain audience, we publish a variety of content and note where we see engagement. Then, we test related content.

Hi @austin.weaver are you using tagging in Sprout to track this? How do you understand how the content is performing with a certain audience?