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Question

How do you approach social insights?


What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?

2 replies

austin.weaver
Engaged User

Generally speaking, I tend to report on social insights as they relate to our clients’ business goals. If we’re focusing on a specific service, we watch engagement with related content. If we’re looking for signals as to what services are in demand for a certain audience, we publish a variety of content and note where we see engagement. Then, we test related content.


Laura Porcincula
Community Manager
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Hi @austin.weaver are you using tagging in Sprout to track this? How do you understand how the content is performing with a certain audience?


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