What does social insights mean to you and your organization? What strategies do you use when it comes to understanding performance and audience insights?
Question
How do you approach social insights?
Generally speaking, I tend to report on social insights as they relate to our clients’ business goals. If we’re focusing on a specific service, we watch engagement with related content. If we’re looking for signals as to what services are in demand for a certain audience, we publish a variety of content and note where we see engagement. Then, we test related content.
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