Social Data (Election Season)

Hi! It’s a challenging period. I’m framing this as a potential dip in engagement, as people may spend less time on social media due to election-related burnout. I'll be analyzing data from the week before, during, and after the election to identify trends. I’ve also shared articles on steps companies like Meta took during the last election cycle that likely influenced social media dynamics.

I’m also planning to pull back on posting, noting that sharing content during this period could come across as insensitive and potentially impact the brand negatively. However, posting less may also result in a general month-over-month drop in engagement.