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Where does your social engagement come from?

We're curious! What's your go-to social media platform for brand engagement? Share your preference and why and discover the community's favorites.

 

How to Participate:

Share a reply in the thread below and explore to win a Conversations That Connect Book, $50 Amazon Gift card. Arboretum Branded Water Bottle, and Arboretum Tote!

 

The Promotion begins at 9:00 a.m. Central Time (“CT”) on December 15, 2023, and ends at 11:59 p.m. CT on December 15, 2023. To participate in the promotion, engage with the outlined discussions by sharing the most innovative social media campaign you've come across lately for the chance to win a Conversations That Connect Book, $50 Gift Card, Arb Water bottle, and Arboretum tote. A $50 value. One prize will be awarded. No purchase necessary. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands, 21 years or older. Information provided to Sprout Social, Inc. is subject to our privacy policy.

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The best social engagement depends on the audience. For us if we want to target our B2B audience, LinkedIn works best for us. Company culture and positive sentiment posts always do best for engagement. For B2C engagement, Instagram generates the most activity, especially before and after renovation content.

For our audience, it really depends on the show or event that we’re putting on. For more classical pieces it attracts an older audience and Facebook works well. We’re recently seen a huge growth spike on Instagram thanks to using the right influencers and the programme gearing towards a younger demographic. Instagram is by far our most engaged audience currently though. For live shows, there is still a place for Twitter/X though. 

Facebook is our best for paid ads, but LinkedIn is beginning to see increases in engagement.

The best social engagement depends on the audience. For us if we want to target our B2B audience, LinkedIn works best for us. Company culture and positive sentiment posts always do best for engagement. For B2C engagement, Instagram generates the most activity, especially before and after renovation content.

 

Goosechase has a similar experience @rhys.jones! LinkedIn is our primary channel for engagement with our B2B audience. Posts that highlight company culture, thought leadership, and behind-the-scenes photos or insights do extremely well and generate far more engagement than Facebook, Instagram, or X.

Thank you to everyone that participated! What a great conversation. And the random winner is… @Jennifer Jones! Look for a private message from me.

Want another chance to win? Participate in today’s giveaway:

https://community.sproutsocial.com/coffee%2Dtalk%2D42/giveaway%2Dextravaganza%2Dday%2D6%2D1509?tid=1509

 

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