We are a 200+ year old gardening company (the company that brought Red Delicious, Golden Delicious, Gala, etc. apples to market), and while there are gardeners of all ages, lots of them are in the 50+ age category and still tend to favor Facebook over other platforms.  So naturally, we get the most engagement over there.  Facebook is our best social platform for paid ads, so we get LOTS of engagement through those too.

We primarily use Facebook since it attracts a diverse audience/followers across different age groups. Interestingly, the majority of individuals leaving comments are males aged 35 and above.

We focus on B2B and strictly focus on LinkedIn. We used to have a presence on Twitter/X but found that we got very little engagement and shifted our efforts solely to LinkedIn.

For a small graduate-only art and design school we see majority of our engagement on Instagram and LinkedIn. Instagram is somewhat a no-brainer for artists/creatives, but we have other fans that have strong use of LinkedIn in general.

In terms of audience growth and engagements, they are pretty similar but we sometimes see LinkedIn outperforming Instagram.

Instagram primary audience: students, alumni, prospective students

LinkedIn primary audience: alumni, donors/supporters, constituents of our larger umbrella organization

 

As a University, our biggest channel is actually LinkedIn. This is where both current students and alumni converge, and we always have great engagement and following numbers here. 

I would say for us it would be a tie between Instagram and LinkedIn depending the type of content we have to post. We are a research institute so when we post about our professional achievements we get the most engagement on LinkedIn, but if we have fun pictures of our researchers out in the field, then we get a boost on Instagram. We are currently working on our content strategy to include more video content (Reels) to grow our Instagram audience. 

As a non-profit, it feels like Facebook is unmatched for all of our social media. It still feels like the universal platform; everyone we interact with is more likely to have a Facebook. Second place is Instagram. We’re not as successful on the other platforms. 

It can depend on the content of the post, but we consistently get the highest number of Engagements on Facebook. However, LinkedIn always has the highest Engagement Rate (per Impression) for us. 

Our most used platform is Facebook

Instagram! For us specifically, brand-related memes & Reels with trending audio are our engagement bread & butter. 

Instagram!  We get the most engagement from our followers that we leverage to enhance our UGC in our feed and stories.

Instagram is doing well for us along with Linkedin and occasionally things will really take off on Facebook. We optimize most of our posts around engagement, especially on Instagram.

As a community-based health system, we receive most of our engagement on Facebook. We have a strong community there who consistently interacts with our content and reaches out to us with questions. A strong second is LinkedIn. We get very high engagement on our CEO content, leadership announcements and news stories on that platform.

Instagram is pretty popular for us, especially during trade shows since we go live. For everyday engagement we have pretty good traction in FB groups. We usually post questions and polls and do well with those.

Instagram was previously our go-to for organic engagement, but with all of their changes as of late, I’m noticing Facebook and LinkedIn bringing in higher organic engagement than in past years. So, though Instagram has been our go-to, we may be shifting that in the new year.

Facebook is still pretty consistent for people stories.

We are a non-profit focused on engineering- specifically how to get more K-12 students interested in engineering and stem, and specifically how to deal with the extreme lack of diversity in the fields. 

Facebook/Insta are great for reaching educators about the free programs & activities we offer. 

LinkedIn is good for making sure engineers and stem professionals should be volunteering & sharing good messaging. 

And while it seems wild that in the year 2023 that email would still be huge, it really is!

We’ve just started to play and experiment with pinterest, tiktok, and youtube. Still more research needed. 

Twitter used to be big. X is .

With an alumni base of 70,000 plus, we seem to be successful on LinkedIn. Tagging our alum and their organizations helps us to gain additional engagement online.

As a financial services B2B company, LinkedIn is where we get the most engagement for sure. I’m constantly testing different ways to promote there though to see what garners the best engagements - PDF documents are a huge driver for engagements for us. As well as live photos at events!

That’s a tough question, my instant response would be Facebook. However, we have discovered that you really need to connect on Instagram. For us that connection is best as a reel that plays on the hot government topic in our town at the time. Facebook is the go-to for our older generation, but we want to make sure we connect with the younger crowd too. 

It depends on the content - Facebook usually gets the most comments, while Instagram gets good likes and reshares. And LinkedIn is great for celebrating our relationships with brands as well as our team.

For us the best channel for engagement is either Instagram or TikTok. On Instagram we have a lot of students actively tagging us in their posts or stories and then engaging in the comments of our posts or their own. We also have a lot more of that authentic student type banter in the comments on TikTok!

We find a lot of success in engagement on Instagram. I like the tagging feature and the way users can use hashtags as a search engine on Instagram. Although I really wish they would bring back sorting Newest to Oldest when searching a hashtag. 

Sharing to Story is a great way to bump your profile icon to the top of your followers newsfeed to remind them to come back and look at your newest content.

Lastly, I think running giveaways on Instagram is easier to set up and run, compared to other platforms.

I work for Fastmail, an independent email company with a technical-leaning audience. 

We recently we have been seeing the largest amount of engagement on our Mastodon account. We believe this is because as a platform Mastodon is the most values-aligned with our customers. 

As a social media manager for an organization focused on connecting entrepreneurs and small business owners with funding and opportunities to gain new business skills, including digital marketing and website building. LinkedIn is our best resource for connecting with entrepreneurs as well as professionals who have the resources and knowledge to aid entrepreneurs in growing their businesses.