Thanks for your question @mariah.d! I know @darcy.boucher, @american institute.architects, @mmellander, @ctzn.agency, @jacqueline.joyner and @josh.hedrick are X/Twitter users. Maybe they can help with your question.

I’m taking a ‘watch and see’ approach. We are keeping clients on Twitter/X for now but not spending extra time updating logos on client owned sites or pushing any additional content than we normally would. 

I’ve nearly paused all activities on X/Twitter, which is a shame, because it garnered a fair amount of engagement. That said, I don’t know that those same followers are keeping up with X and in general, the climate seems very “wild wild west” and not something I want to keep with a higher ed account. 

I left agency and went to nonprofit side, but am in nonprofit healthcare. Engaged physicians and patients are on Twitter/X so we’re there and I’m still holding the chat we’ve held once a month since 2016. I try not to get too frazzled about the changes, because eventually, the owner will realize a lot of these things will come back to affect him (like blocked accounts) and his own personal timeline.