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LinkedIn Link Previews changing

katie.murphy

After months of beta testing, it seems LinkedIn is moving towards thumbnailing link previews. See this recent article from Social Media Today: https://www.socialmediatoday.com/news/linkedin-updates-link-previews-organic-posts-smaller-images/717571/

Wanted to start a conversation to see what others are doing - how they plan to adjust their strategies etc. on LinkedIn. As an organic social media manager, this is a bummer as now it seems we can’t use link previews and could draw bogus clicks (like Twitter/X!)

 

Any insights are appreciated!

2 replies

V

I just came here to share I’m experiencing the same thing right now. The only obvious change I can think of is posting the image with a link in the description for more. I’m interested in what others are doing as well! 

katie.murphy
1 person likes this
  • katie.murphy
    katie.murphy
Anna Laura McGranahan
Agency Partner
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Yuup. It seems like the large previews are now a paid feature. 🙄

It seems to me like a push to keep more content on-platform. We’ll probably experiment with some no-click content or adding the link in the social copy.

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