Is anyone else seeing Meta ads being served in states that are outside of the geo targets you’ve set? We have seen traffic and lead gen campaigns being served up to people in locations that do not relate to the content of the ads, sometimes in states that are very far from the spots we wish to target. Meta has yet to come back with a solution, so we have been forced to suspend our campaigns. Wondering if other are experiencing this as well? Thanks!
YES and it was so frustrating!! It’s the new “Advantage lookalike” audience option. I believe it’s automatically applied for all new campaigns so make sure you uncheck!
From Meta: Meta Advantage lookalike can help improve your campaign performance by allowing our system to deliver ads to people outside your defined lookalike audience if it’s likely to improve performance.
It’s nested under “Audience” in the ad set level.
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