Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

Hey there! Is there anyway I can get a link to share the recording to my team outside of the Arb? Thanks!

@Laura Porcincula – Where can we find the responses to questions that didn’t get answered during the webinar? I thought it was this thread but may have misheard! Forgive me as I’m new to The Arboretum and still figuring out how to navigate it. 😊 Thanks!

SInce the safe zone for reels was asked, here’s an overlay I use on designs. It works for YT Shorts too. It may be a bit off, but it’s worked for me. Hope this helps.

Hi @Kortnieg, this page can be seen publicly to share with your colleagues.

@lknight, I’ve got some answers which I’m going to share here in the next hour. I’m still working on some of the tricker questions. 

Thank you so much for attending our webinar yesterday! I’ve got some answers to the questions we weren’t able to get to below. I’m trying my best to get as many answers for y’all as possible.

@sarah.frankel asked: What are the dimensions of the safe zone if we’re using 9:16?
I waiting to hear from Meta on the exact dimensions, but I found this article which shares the percentage of the reel which is covered by icons: About text overlays and safe zones for ads in Stories and Reels

@taylor.stonack asked: When boosting in Sprout, do my client accounts have to have their ads account connected?
Yes, you will need to have your Ads Manager account to Sprout Social. Once your ad manager account is connected, boosting in Sprout will use the existing payment methods you've set up in Meta's Business Manager.

@kyle.skinner asked: Does boosting in Sprout add any fees similar to boosting via the Instagram app?
Billing for boosting campaigns are done by Meta, using the payment method that you have added in Meta's Business Manager. There are no incremental fees that Sprout charges for boosting your content in Sprout.

@angelboose asked: Can you boost one post to multiple platforms that are connected via Meta, in Sprout? FB, IG, and Threads in the same boost?
Currently you're able to boost to FB and IG in Sprout. Here's our help center article explaining the steps.

@ashlynn.smith asked: When you boost a post, does it show as an ad?
Correct, when you boost a post it will show up as an "Ad" in Meta's platform

@casie.walker asked: If you are on Instagram, should you also be sending reels to Facebook?
Yes, depending on your audience, goals, and strategy you can also publish and boost your Reels content on Facebook too.

@annagbahn asked: Is Sprout planning to add more detailed video metrics in the reports? Such as the metrics that are available on the native Instagram app? Time watched, etc., instead of just views and engagements?
We are always looking at ways to innovate and grow the Sprout platform, and we partner closely with Meta to make new features available to our customers. This is great feedback, and we'll take this feedback to our product and partnerships teams! I also recommend sharing it in our Ideas forum to crowdsource support with upvotes. :)

@taylor.stonack asked: If you boost within Sprout, does it repost to the client feed or is it just boosting the original post?
Boosting in Sprout Social will boost the original post, and does not "re-post" the content to the client's feed.

There were a lot of questions about trending sounds limitations as a verified/business account. I’m working to get some answers and/or resources for y’all on best practices for sounds and I hope to share some updates soon! 

If you missed yesterday’s session, the recording has been shared at the top of this thread. 

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.

The biggest hurdle to publishing Reels in my industry is, truly, piecing it altogether in a timely manner. Working in the news industry means you need to be flexible and speedy. Things can become old news quickly.

🏆✨Congratulations to our winners!

• @Chris-Anderson you’ve won prize #1
• @Tibby you’ve won prize #2
• @Mmejia you’ve won prize #3

📦 Please fill out the following form so we can ship you your prizes: https://forms.gle/83L1SM1zZXbgQi2w5

🏆✨Congratulations to our winners!

• @Chris-Anderson you’ve won prize #1
• @Tibby you’ve won prize #2
• @Mmejia you’ve won prize #3

📦 Please fill out the following form so we can ship you your prizes: https://forms.gle/83L1SM1zZXbgQi2w5

Woohoooo! Thank you!

🏆✨Congratulations to our winners!

• @Chris-Anderson you’ve won prize #1
• @Tibby you’ve won prize #2
• @Mmejia you’ve won prize #3

📦 Please fill out the following form so we can ship you your prizes: https://forms.gle/83L1SM1zZXbgQi2w5

Woohoooo! Thank you!

This is awesome! Thank you!

Hey y’all, here is the last of the answers I was able to uncover after our webinar a couple weeks ago. 

I’ve had a hard time finding the best place for sounds/audio that is royalty free for business use. The Instagram Help Center shared that you’re able to search in the Meta Business Suite Sound Collection, this is the best resource I’ve found for Reels specifically. TikTok’s Business center offers something similar too. 

@lknight asked about issues with connecting their Instagram account to Sprout Social due to our main Facebook page being “claimed” by an unnamed individual’s Meta Business Account.
We’re sorry to hear you’re experiencing this issue, Lexia. Here are some additional resources to try: Request access to a page from Business Manager, Process to request admin access to a FB page, (including steps to submit a page admin dispute, to regain admin access), and Lost access to, or unable to login to a Meta account.

@JennylynnCAFFWU asked if there was a difference of reach between boosting a post of placing an ad?
Boosting a specific post and placing an ad accomplish the same outcome on Meta. 

A few folks like @silvia.bacchelli, @anne-lie, and @jerri.harper asked about content types for your industry specifically. While I didn’t find an answer to your question specifically, it has been recommended to try out a few different storytelling types from the webinar then leverage Tagging and/or the Post Performance Report in Sprout to A/B test the types and analyze your results. 

I hope this helps!