Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

Our biggest challenge when creating reels is making them relatable and interactive while catching attention quickly. Finding that balance between creating content that speaks to our audience and encourages engagement can be tricky. With the insights and examples I gathered from the recent webinar, I feel more equipped to create reels that connect better with our audience and drive more interaction. I’m excited to implement these ideas and improve my company’s page reels by focusing on storytelling, hooks, and interactive elements like polls, Q&A, and more. IG: @slifersummitcounty

My biggest challenge when creating Reels is balancing creativity with authenticity. I want to showcase who we are as a community-focused bank while keeping our content engaging and relatable. Finding fresh ways to connect with our audience while staying true to our values is always a fun challenge! The best tip I received from this session is to not overcomplicate my content and viewers actually like imperfections. Do not feel pressure to stay relevant and hop on every trend. Viewers appreciate genuine companies

My biggest challenge is finding audio or templates that fit the content I’m working with. I feel like I spend SO much time scrolling through audio or templates. I often think putting content into a template in CapCut, for example, will save me time, but I feel like it’s just adding more time and taking away from my productivity. 

My big takeaway from today is to test Reel boosting through Sprout. Honestly, I really only think of boosting as it relates to Facebook. Trying it through Instagram isn’t something we’ve done, so this webinar gave me the push I needed to give it a go! 

My biggest challenge when creating reels is differentiating what type of content I like to make versus what type of content my audience wants to see. Sometimes there is a disconnect there. I would love it if my audience loved my content as much as I did, but that’s not the reality a lot of the time! 

My biggest challenge when creating reels is that my organization does not allow for a “face” of the organization, meaning I cannot be in any of the videos. It’s hard to come up with new creative ideas that are still engaging without incorporating a face, especially when that’s what I see the most when scrolling.

In this session, I found the overview of the different types of storytelling reels to be really helpful in overcoming my challenge. I was instantly inspired by the Q&A idea, and started thinking of how my organization could do that! I also found value in the reminder that reels are meant to be relatable, entertaining, and digestible. While that’s not news to me, it’s always good to keep that at the front of my mind when brainstorming reel content. 

Getting video assets from my phone to my computer and vice versa is a constant struggle. GREAT reminder in the chat that I can load video to Sprout, tag, and then push out to my phone to load up on IG if needed. This reminder just solved a problem I’ve been trying to solve. Thank you! 

My biggest challenge is finding the time to create new content. Our company covers such a big area and I don’t have the time to travel to every location, so I will definitely be using the tip of reusing the content I already have 😊

Our biggest challenge is getting employees to actually execute the video ideas we share with them. We always have employees who say they are willing to participate at first but then ghost us when we follow up on the content. I think the tips I will be taking away is utilizing photo dump for UGCs we are able to gather and also be more mindful of the safe zone. 

One of my challenges is that making reels - good ones - takes time. As a government agency that focuses on providing social services, I find it difficult to jump on the cooler trends because the topics we work with don’t seem to lend themselves to what’s trendy. But the photo dump idea should work well! And reminding myself that reels don’t just have to be funny.

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.

Honestly, my biggest challenge when creating reels is making them short and sweet! (Or whatever Sabrina Carpenter said) I work for a university so our reels are usually packed with smiling students or information. I’ve been advocating for a bit now to post shorter reels. Learning more about telling the story in a concise way to promote action will really help me advocate for more reels and especially ones that are shorter. The stats on how widely used reels are is super inspiring to post more!