Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

The biggest challenge I’ve been running into is not shooting enough vertical content to create a full, engaging ad. I find myself underestimating how much of the content I shoot that I’ll actually be able to use! I shoot a lot and then when I start editing it I find that the most engaging parts of the content aren’t always in the safe zone. I realize that logos or people covered up by the like, comment or save buttons make like 40% of the video unusable. So the tip that I’ll try to incorporate more is being cognizant of that safe zone and making sure I keep important parts of the video I shoot in the center of the frame so that they’ll be more easily seen and won’t ruin the overall look and feel of the reels we create as a brand. “Stay in the safe zone, Chris!” is something I will remind myself of in my mind 😂

Editing is time consuming and be with the trend before it’s over.

Challenge: Finding time to plan, film, and edit content while also understanding all the creative tips and tricks to use the creative add-ons in the app. Tip: The top trending reel creative approaches was a really helpful for content thought starters.

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.

Gabby here!

The biggest challenge is being on camera! If the content has a prewritten script, it can be a challenge if your only acting experience includes elementary school plays.

I think the best takeaway was the list of Reel content that performs best on IG ads. It will help me and my team brainstorm ideas for the brands we work with.

Thank you for a great webinar!

are there any Sprout updates coming soon to support Reels, to add what they already touched on?

Challenge: Working at a financial instution, we don’t have products to showcase, hard to get people on video, and often trends are not in line with our brand voice as we need to be taken serioiusly

Tip: Taking those 10 storytelling type ideas and brainstorming!

We’re officially categorized as a business and not a ‘Creator.’  So, regarding making organic reels, what’s your advice on getting those reels seen by a larger audience when we’re not able to use trending audio/sounds because we are a business?

I think the greatest challenge I find myself running into when creating Reels is having the bandwidth to create them consistently and effectively, especially at the speed that the latest trends are circulating. While I work on batch creating content, considering the language of Reels (entertaining, relatable, and digestible) can help inform my strategy so that the Reels I’m already creating and trends I’m following are impactful and resonate with our brand audience as much as possible.

Biggest challenge is having the manpower to create Reels consistently. I’m a team of one for a health system. I don’t think there’s necessarily anything but manpower to help me overcome that, BUT there are plenty of times I’ll take a shot and miss on things I think will work and the three words that have got me thinking from this and will help shape a mindset when putting these together (potentially building out some help with ROI numbers) is relatable, entertaining and digestible. In health care, I think that gets forgotten often. We’re the ones tasked with taking high-level medical information and video from doctors and turning that into sometimes understandable content that non-medical professionals can relate to and understand it without feeling overwhelmed. Sometimes we forget that or get pressured to just put what they say because it’s easier or “that’s what they said, just go with it.”

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it?

For me and my organization, the biggest challenge is making our content fun (we’re a staffing company), but also stay professional and useful to our audience. Sometimes people just dm us wanting a job, then don’t continue to engage with our content, so it can be difficult to know what kind of content they like. To mitigate that, I’ll continue experimenting with the 8 different “forms” mentioned in the webinar. I especially want to use the #photodump trend on top of what we’re already doing (since it’s easy to repurpose content for that!). 

Thanks for the webinar, Arb team. I really appreciate events like this. : )