Recap & Recording - The Power of Instagram Reels: Publishing & Boosting with Meta

Reporting features to know what’s performing best and what types of content will create the highest amount of conversions/interactions!

I think taht my biggest Challenge is learning how to create reels. I dont’ want to be on camera so try to find unique ways and with 6 companies that are clients how to create unique ones for each company

I  enjoyed the comments as there was a lot of infomration but also just learning the 8 types of reels that are trending

Nathan

My biggest challenge when creating Reels is deciding whether to use still images or video, especially when the person or face may not feel ideal for video. The first tip, Mastering Creative Essentials, is great advice for overcoming the fear that content might not be 'aesthetically perfect.' It's important to embrace discomfort when trying new ideas, as it leads to growth and learning—regardless of whether the content goes viral or 'flops.'

My biggest challenge in creating reels is knowing what’s going to resonate with my audience. I feel like I constantly trial and error different types of hooks, text, editing styles, etc. and have been feeling a little stuck. But your specific reel ‘type’ examples sparked some new creativity for me to try out! 

The biggest challenge is reaching new followers and potential members with Reels  - especially a younger demographic. The tip I will implement is using the boost option in Sprout, using the Reels that performed the best in instagram. 

Giveaway question! Thread your answer below, and you could be one of three lucky members to win an Arboretum Swag Package!

What’s your biggest challenge when creating Reels, and which tip from today’s session do you think will help you overcome it? We are giving away three separate Arboretum swag packages to three members who respond by Friday!

*The promotion begins at 10 am Central Time on September 25th, 2024 and ends at 11:59 pm Central Time on September 28th, 2024. To participate in the promotion, answer and reply to the discussion question. No purchase necessary. There will be a total of three prizes awarded. Each prize will consist of a Blue Yeti Microphone, Arboretum branded coffee mug, a pen, and Conversations that Connect book, OR branded sweatshirt, Organic Social Media book, Arb Owala water bottle, and Arb branded socks, OR Arboretum branded blanket, arb mug, notebook, pen, and headphones. Limited to those 21 years or older. Open to legal residents of the United States (with the exception of Hawaii), the District of Columbia (“D.C.”), Puerto Rico, Guam, American Samoa, and the U.S. Virgin Islands. Information provided to Sprout Social, Inc. is subject to our privacy policy. For details, see this promotion’s complete official rules which govern this promotion. Sprout Social, Inc. address: 131 S Dearborn St Ste 700, Chicago, IL 60603.

Our biggest challenge in creating Reels is finding what works for our various clients. There is so much content to consume and between what we see and our clients see, it’s often to find something that the client is willing to try before they change their mind or want to try something else before we even know what’s working. We also struggle to see Reels perform on Facebook.

Biggest takeaway is seeing that you can boost content directly in Sprout! What a game changer!! 

We are a Comedy Club and our Comedians are our product, so they are the ones either creating promo videos for us or we are taking clips from their set on our stage.  my biggest issue is that it is hard to find that creative hook when you are just sharing jokes (which we know people love) but they don’t always engage with.

I am going to talk to my team about boosting the best performing reels and also to see if we can’t create some sort of a donut with a creative beginning and end then insert their clips in the middle.

Thanks for all the Informatation.

Susan Collyar

Comedy Works

Our biggest challenge in creating reels is trying hard to make sure it’s very polished, heavily branded, etc. Knowing that authentic content over polished content is more successful is reassuring! My favourite tip was avoiding the lower 35% percent of real estate so it doesn’t interfere with UI. I’ll be applying this in future reels.

My biggest content challenge is to create a compelling story, keeping in mind, HIPAA regulations. I work for a non-profit health advocacy organization and many folks have not revealed their condition publicly. We honor their right to privacy, of course, but it hampers our ability to have the public connect with our cause.

BIGGEST CHALLENGE: Getting stakeholders or faces/bodies to particiapte in reel content. 

TIP FROM TODAYS SESSION TO HELP: providing multiple storytelling types as options to hopefully find the one that resonates with them the best and sharing the big stats from today’s webinar to show the possible of the return.