Do any online publishers use Reddit ads to create engaging conversations with their audience? We are an automotive website that see a lot conversations already happening about our articles and topics so think it would be a good opportunity to engage with our audience.
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When I worked for a public transit agency and ran their social media, we did not use the advertising function, as it wasn’t available at the time, but did engage in Reddit organically. We found success with being able to establish that we were willing to help answer questions - and listen to feedback. We were able to start conversations and engage in existing ones. Hope that helps!
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