Hi Shelby,

Sorry to hear about this, I haven’t heard of any algorithm changes recently. I’ve been reading about TikTok a lot recently and my biggest takeaways have been around the basics: use trending sounds, leverage the duet and stitch features. Lastly, TikTok challenges seem to be trending recently too. Here are a few resources that have been helpful for me.

TikTok Creative Center

TikTok Challenges Sprout Blog

All of Sprout’s Blog articles on TikTok

I would love to know if anyone else in the community is experiencing the same issue and what you’ve tried?

Hi Shelby, like Laura I haven’t heard of any algorithm updates. How long are the videos you’re posting? 

Some other tips/ideas: 

• In addition to using top trending or broad hashtags, would suggest adding in two niche #’s specific to the content/community as well (3-6 total hashtags), you’ll likely need to test and learn the niche #’s that will work best for your content
• Ensuring your captions are keyword rich to help from a discoverability perspective
• Strong hook at the beginning, even pace of video throughout and strong/aspirational CTA at the end of the video
• Test sounds trending in your niche audience, once you find one that works reuse on multiple videos

Keep us posted on progress!

I haven't thought about re using sounds! I will give that a shot. Everything else we have done I will keep you updated! 

Hi @shelby.williams, now that Sprout integrates with TikTok you could try using tagging (labels & campaigns) to better understand why specific TikToks performed well over others.