Where does your social engagement come from?

Instagram!  We get the most engagement from our followers that we leverage to enhance our UGC in our feed and stories.

Instagram is doing well for us along with Linkedin and occasionally things will really take off on Facebook. We optimize most of our posts around engagement, especially on Instagram.

As a community-based health system, we receive most of our engagement on Facebook. We have a strong community there who consistently interacts with our content and reaches out to us with questions. A strong second is LinkedIn. We get very high engagement on our CEO content, leadership announcements and news stories on that platform.

Instagram is pretty popular for us, especially during trade shows since we go live. For everyday engagement we have pretty good traction in FB groups. We usually post questions and polls and do well with those.

Instagram was previously our go-to for organic engagement, but with all of their changes as of late, I’m noticing Facebook and LinkedIn bringing in higher organic engagement than in past years. So, though Instagram has been our go-to, we may be shifting that in the new year.

Facebook is still pretty consistent for people stories.

We are a non-profit focused on engineering- specifically how to get more K-12 students interested in engineering and stem, and specifically how to deal with the extreme lack of diversity in the fields. 

Facebook/Insta are great for reaching educators about the free programs & activities we offer. 

LinkedIn is good for making sure engineers and stem professionals should be volunteering & sharing good messaging. 

And while it seems wild that in the year 2023 that email would still be huge, it really is!

We’ve just started to play and experiment with pinterest, tiktok, and youtube. Still more research needed. 

Twitter used to be big. X is 😱🤡💩.

With an alumni base of 70,000 plus, we seem to be successful on LinkedIn. Tagging our alum and their organizations helps us to gain additional engagement online.

As a financial services B2B company, LinkedIn is where we get the most engagement for sure. I’m constantly testing different ways to promote there though to see what garners the best engagements - PDF documents are a huge driver for engagements for us. As well as live photos at events!

That’s a tough question, my instant response would be Facebook. However, we have discovered that you really need to connect on Instagram. For us that connection is best as a reel that plays on the hot government topic in our town at the time. Facebook is the go-to for our older generation, but we want to make sure we connect with the younger crowd too.