Where does your social engagement come from?

It depends on the content - Facebook usually gets the most comments, while Instagram gets good likes and reshares. And LinkedIn is great for celebrating our relationships with brands as well as our team.

For us the best channel for engagement is either Instagram or TikTok. On Instagram we have a lot of students actively tagging us in their posts or stories and then engaging in the comments of our posts or their own. We also have a lot more of that authentic student type banter in the comments on TikTok!

We find a lot of success in engagement on Instagram. I like the tagging feature and the way users can use hashtags as a search engine on Instagram. Although I really wish they would bring back sorting Newest to Oldest when searching a hashtag. 

Sharing to Story is a great way to bump your profile icon to the top of your followers newsfeed to remind them to come back and look at your newest content.

Lastly, I think running giveaways on Instagram is easier to set up and run, compared to other platforms.

I work for Fastmail, an independent email company with a technical-leaning audience. 

We recently we have been seeing the largest amount of engagement on our Mastodon account. We believe this is because as a platform Mastodon is the most values-aligned with our customers. 

As a social media manager for an organization focused on connecting entrepreneurs and small business owners with funding and opportunities to gain new business skills, including digital marketing and website building. LinkedIn is our best resource for connecting with entrepreneurs as well as professionals who have the resources and knowledge to aid entrepreneurs in growing their businesses. 

The best social engagement depends on the audience. For us if we want to target our B2B audience, LinkedIn works best for us. Company culture and positive sentiment posts always do best for engagement. For B2C engagement, Instagram generates the most activity, especially before and after renovation content.

For our audience, it really depends on the show or event that we’re putting on. For more classical pieces it attracts an older audience and Facebook works well. We’re recently seen a huge growth spike on Instagram thanks to using the right influencers and the programme gearing towards a younger demographic. Instagram is by far our most engaged audience currently though. For live shows, there is still a place for Twitter/X though. 

Facebook is our best for paid ads, but LinkedIn is beginning to see increases in engagement.

Goosechase has a similar experience @rhys.jones! LinkedIn is our primary channel for engagement with our B2B audience. Posts that highlight company culture, thought leadership, and behind-the-scenes photos or insights do extremely well and generate far more engagement than Facebook, Instagram, or X.

Thank you to everyone that participated! What a great conversation. And the random winner is… @Jennifer Jones! Look for a private message from me.

Want another chance to win? Participate in today’s giveaway:

https://community.sproutsocial.com/coffee%2Dtalk%2D42/giveaway%2Dextravaganza%2Dday%2D6%2D1509?tid=1509