I am approaching the end of my 2nd year in my current role as a SMM. I’m excited to share that for the 2nd consecutive year, I successfully grew impressions, engagements, and our audience across our 5 brand’s 13 accounts!

To date in 2023 (vs. 2022):
Impressions: Up 7.6%
Engagements: 16.3%
Engagement Rate: Up 8.1%
Net New Audience: Up 18.5%

Beginning to use a social media management tool was one of my first priorities when I started, and I’ve been very happy with decision to go with SproutSocial.  They make tracking these types of accomplishments very easy!

What are some of your accomplishments this year?