Finding Inspiration in Social Media

I am pretty fresh in my career in social media, with just under two years of experience in the field so far. One of the things that I learned right away in a social media role is to find inspiration through other pages’ social media accounts. I of course look to similar and larger competitors to evaluate what types of content they are posting and how they are sharing it in an interesting and creative format. But, I also found that I can even find lots of inspiration from other companies in completely different industries. Each company shares their brand in a unique way via social media, and just by spending the time to see what’s out there you can find all sorts of inspiration!