Celebrate 2024 with Us!

My favorite Social Media Moment of 2024 was kicking off our first influencer partnership! It was a great learning opportunity from contracting to execution. There hadn’t been many similar campaigns in our industry, so it was cool to tap into a new network of individuals. I’m looking forward to continuing to expand this program in 2025. 

Great video, first of all — short, fun, and sweet!

In 2024, one big win that comes to mind is that I became better-versed in using AI prompts, and by extension, better able to leverage AI in a responsible, careful way in social media and other content production. It was fantastic to gain some mastery over a powerful tool that will continue to become more useful into the future!

This year, my favorite social media moment was launching our Instagram takeover campaign, which showcased the expertise of our employees. This initiative helped enhance our employer branding by sharing authentic stories and insights directly from our team members. For the participants, it was a platform to express their voices and highlight their work on a global stage. The campaign helped increase our follower count and boosted engagement. 

My favorite memory from 2024 was joining Sprout and having a single, unified platform for all of our staff to efficiently post engaging social media content across platforms 24/7/365.

A 2024 highlight that stands out for me was the moment when a customer publicly thanked our customer care team for turning a bad experience into a good one. This demonstrated that providing excellent customer care has ripple effects on a brand’s community.

My favorite social media moment of 2024 was when my company’s CEO and our President did “Hot Ones” with me for our local United Way campaign to raise money for our community. It started as a fundraising event just for our employees to enjoy, but the videos and photos we posted on social before and after were some of our top performing posts of the year. Plus, the conversations it started offline were numerous and still continue to this day (6 months later). 

It showed that we aren’t “stuffy, boring bankers,” we aren’t afraid to make fun of ourselves, and we will do just about anything for our mission (impacting lives in the communities we serve). 

This was a great example of instead of trying to participate in every trend on social (I wouldn’t even call “Hot Ones” a trend), being strategic in taking something that is already well-known in pop culture, putting your own twist on it that makes sense for your brand (in our case doing it for a good cause), and it resonating - both on social and in person. 

Several other companies near us have now “copied” and done their own version for their United Way campaigns as well - raising even more money for our area! 

My favorite social media moment of 2024 was adding Sprout into our tech stack! The features and the reporting have been a major value-add to our company. I’ve only been a Sprout user for a couple of months. I’m excited to see what we can accomplish in 2025 with Sprout👏

We had so many wins this year. Notably one of them using the LinkedIn carousel in innovative ways, presenting PDF documents that are interesting to our audience, and then getting selected to present this year at a conference on our success.

My favorite social media memory for 2024 was creating an engaging new volunteer feature series -- the first of which was the closest thing to viral I’ve created (note, not viral by any standard but for our tiny org it got a huge wave of engagement unlike anything we’ve ever seen!

My favorite social win for 2024 was increasing our internal collaboration on social content planning and creation. This additional collaboration has helped us to increased the quality of our content and increase in our social engagement.