Hi everyone,
Crafting content that resonates with specific demographics can be challenging. What strategies have you found effective for engaging, say, millennials versus baby boomers on social media? Any successful campaign stories or tips to share?
Thanks!
Hi everyone,
Crafting content that resonates with specific demographics can be challenging. What strategies have you found effective for engaging, say, millennials versus baby boomers on social media 👔? Any successful campaign stories or tips to share?
Thanks!
Great question😃 ! For millennials, authenticity is key. They love content that’s relatable, humorous, and visually engaging, Think TikTok, Instagram, and influencer partnerships. Successful campaigns often revolve around shared values, like sustainability.
For baby boomers, focus on trust and value. They prefer straightforward, informative content on platforms like Facebook, and appreciate long-form videos or articles that provide value, like health tips or product benefits.
Tailor your tone and platform choice, and you’ll hit the right note for each group!
Great question, as I’m going through this now with a changing industry (boomers aging out, predominately Gen X). I’m having trouble connecting with an industry downturn. It’s finance-specific and B2B so it’s always been challenging, but more so now.
I would take a sample size of your audience and search their posts and tone of voice before going into assumptions such as, “Gen X has an affinity for 80’s/90’s nostalgia.” I found Semrush’s recent webinar with Jack Appleby on establishing a brand voice for social was helpful, with the archetypes exercise.
+4Experiment! Explore trends across generations and create posts based on each. Then analyze their performance by looking at watch times, engagement, and whether viewers stay until the end. Over time, patterns will emerge and help you refine your approach. Some posts may flop while others succeed, but the algorithm will adapt to what resonates most. Pay close attention, especially in the first hour after posting, since this time is the most crucial according to recent data from Meta.
+2I've found that one of the most effective strategies is not trying to engage or interest all of my demographics in a single post. Instead, I focus on crafting content that speaks directly to one specific group at a time. For example, I'll create a post that really resonates with one demographic, and then share a completely different post that caters to another demographic. This approach tends to be more successful than trying to engage everyone in one go.
The tone, visuals, and content type can vary drastically between different demographics, so tailoring these elements to fit the specific audience is key. It’s all about speaking their language, meeting their needs, and delivering content that feels personal.
Anayltics??? We are constantly reviewing the content itself & search for engagement[ which is 🔑] ; but what are people watching ???
Yes we want to avoid just jumping onto a trend, as authenticity is a major contributor in expanding reach, but it can be difficult to navigate in this current geopolitcal climate!
Does it just "boil down" to engaging with consumers , or are you still reaching more people than it appears???
[😵💫😫 Please let me know if this makes any sense to you!!!]
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