Coffee Talk

You’ve seen the movement. You’ve felt the energy. Now’s your chance to be a part of what’s next. This space—The Arboretum—is where bold social thinkers like you turn inspiration into action. It’s where we unpack what it means to lead with social, not just manage it. And where we build the future of social for business…together.Why you’re hereWe launched this movement on Sprout’s 15-year anniversary as a call to action to social pros and businesses everywhere. A declaration that those who thrive tomorrow are the ones who lead with social today.Being an Arb member means you’re not just following trends, you’re helping co-create and shape them. You’re connecting with fellow marketers who get it. Who are solving the same challenges. Who know that social is no longer just a channel, but the heartbeat of modern business.Are you in? Social can’t change business until bold leaders change social. So let’s start here, and share with us:  ​What’s one bold move you’re making on social this year?Dr

Meet Makenzie Bowker!This month’s Member Spotlight features ​@makenzie.bowker, a seasoned social pro with over 13 years of experience in health care, nonprofit, and breaking news sectors. Whether she’s leading strategy or consulting behind the scenes, Makenzie has seen just about every corner of the social world.What keeps her motivated? Communities like The Arboretum. “It’s a chance to learn from others and cheer on the next generation of social leaders,” she says.Beyond the Feed: Knitting, Toddlers and a Historic HomeMakenzie’s creativity carries over into her personal life too. She’s a knitter, lives in a 130-year-old house in Atlanta, and spends her time chasing after her toddler while trying to convince her husband to adopt a third dog.Creative Spotlight: Faces of HopeOne of her recent proud moments is “Faces of Hope,” a heartfelt video series that highlights City of Hope’s employees and care teams. The content feels personal, uplifting, and is resonating with both staff and the w

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another:🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our community?Your presence here is what makes our community great, we’re so happy you’ve joined us!​ @nsp.media @isabel.simpson @mahnoor.khan @rachelle.scott @janelle.cooley @kaitlyn.white @danielle.dean @sierra.stallworth @mike.suniga @wmaster-zipking @trojandb13 @HallieWiseman @melissa.hoy @alex.wendland

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three cozy Arboretum giveaways, featuring an Arboretum fleece blanket, mug, pen, socks and notebook. Perfect for sparking new ideas while staying warm! Contest Terms and Conditions here. ​ @socialmedia.team @meg.howe @Preksha @Dor

Dreaming about a new Sprout feature or a much needed enhancement? Let’s make it a reality.If you haven’t already checked out the Share Product Ideas Forum, this is your call to do so. Our team continuously values feedback from customers and prospect and we look to you to help us make improvements. So what’s stopping you? 

Welcome everyone, we are excited to welcome you to The Arboretum! To kick things off, we'd love to hear a bit about you. Please introduce yourself below, here are some questions for inspo.Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.Favorite Platform: Which social media platform do you find most captivating and why?Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?Expert Advice: What’s your top tip for crafting killer social media content?Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?Learning Objectives: What are your goals for learning and achieving within our community?  Our members are what makes The Arboretum so special, we can’t wait to get to know you!​ @rina.gluckman @gary.petit @sara.smith @aldona.tront-cortes @katelyn.louis26 @george.diguido @makala.bitzer @holly.pankhurst @linda.rodziewicz @ivina.pros

Meet Jeremy Kohm!This month’s Member Spotlight features ​@Jeremy, a Creative Development, Manager with a passion for social storytelling, visual innovation, and bringing fresh perspectives to content development. With a career shaped by learning from others, Jeremy is all about giving back to the social media community and sparking meaningful conversations. Let’s dive into his world. Beyond the Screen: Baking, Surfing & TravelWhen he’s not developing social content, you might find Jeremy baking up something delicious, traveling, or out in the water surfing. Recently, he’s been getting more into hiking, embracing the outdoors whenever possible. But one thing he definitely doesn’t love? Shopping.Creative Spotlight: The Death of a LawnOne of Jeremy’s standout projects was "The Death of a Lawn," a short-form video exploring the history of the American yard and why the pursuit of the perfect lawn is often unattainable. By reframing what could have been a mundane topic into something tho

Save your spot for Vantage Tour Chicago!The Vantage Tour continues in the Windy City! Join us in Chicago on Wednesday, April 16, from 1 PM – 6 PM CT for an afternoon of fresh social insights, expert-led discussions, and meaningful connections. Explore the latest trends in influencer marketing, gain actionable strategies to elevate your brand’s social presence, and enjoy immersive experiences designed to inspire. Reserve your spot now! Register for Vantage Chicago here (https://events.sproutsocial.com/vantagechicago)Check out the full tour lineup for 2025 (https://events.sproutsocial.com/2025vantageroadshow)

Ready to take your B2B social media strategy to the next level? Don't miss our upcoming 45-minute webinar with Milena Toro, Creative Strategist at IBM Global Social Marketing. Milena has led successful campaigns for one of the world’s largest tech companies and is here to share her expertise with you!In "Unlocking the Secrets of B2B Social Marketing," you'll dive into advanced strategies, insider tactics, and cutting-edge tools that will help you outpace your competition. Whether you're looking to optimize LinkedIn for lead generation, craft impactful video campaigns on Instagram and TikTok, or define a strong brand voice, this webinar is packed with actionable insights to elevate your digital marketing efforts.Key Takeaways:How to define your brand voice and target audience Mastering content pillars and messaging frameworks Understanding the latest B2B trends and platform opportunities Optimizing LinkedIn for networking and lead generation Effectively using Instagram and TikTok for vi

Welcome everyone, we are excited to welcome you to The Arboretum! To kick things off, we'd love to hear a bit about you. Please introduce yourself below, here are some questions for inspo. Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.Favorite Platform: Which social media platform do you find most captivating and why?Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?Expert Advice: What’s your top tip for crafting killer social media content?Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?Learning Objectives: What are your goals for learning and achieving within our community?Our members are what makes The Arboretum so special, we can’t wait to get to know you!​ @CHFmedia @alexandrabelen @alenj682 @TheBuzz @TIMESOFT @gabaccia.moreno @christinagarza @amberoconnor @vabarger @KimberlyKee @slide9.agency @visitoverlandp

Hey everyone! Welcome to The Arboretum—so excited to have you join us!Let's kick things off and get to know one another:🌟 Introduce Yourself: Tell us your name, your role, and what got you passionate about social media.💻 Favorite Platform: Which social media platform do you find most captivating and why?🚀 Campaign Highlight: Share a standout campaign you've either worked on or really admired. What made it so perfect?💡 Expert Advice: What’s your top tip for crafting killer social media content?🔮 Future Trends: What do you think is the next big thing in social media, and how are you getting ready for it?🧠 Learning Objectives: What are your goals for learning and achieving within our community?Share a bit about yourself and be entered to win 1 of 2 Arb Swag Packages! Share by Wednesday, January 29. 2025 at 11:59pm to be official entered. Participate to win one of two packages that include Arb branded socks, Moleskin pen, Arb sticker, pin and Your presence here is what makes The Arbo

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three Arboretum giveaways, featuring a Arb notebook, Moleskin pen, socks, fleece blanket, Arboretum sticker. Perfect for sparking new ideas! Contest Terms and Conditions here. ​ @Tyler Schow @Stgt70376 @giselle.villeta @erik.bjork

Navigating social media in financial services comes with unique challenges—compliance, trust-building, and audience engagement, to name a few. That’s why we’ve created the Financial Services Group in The Arboretum, a space designed just for you!By joining, you’ll:💡 Gain Industry-Specific Insights – Stay ahead with tailored discussions on compliance, content strategies, and emerging trends.🤝 Connect with Like-Minded Pros – Network with peers who understand the challenges of financial social media.📈 Share & Learn Best Practices – Exchange strategies for growing engagement, handling regulations, and proving social ROI.🚀 Exclusive Peer Group Events – Participate in discussions, guest speaker sessions, and problem-solving meetups.Whether you’re looking to level up your strategy or simply connect with others in the industry, this is the place for you. Join the Financial Services Group today!Join today:https://community.sproutsocial.com/groups/financial-services-hub-85 

Orlando it’s your turn to experience VantageKick off 2025 with fresh social insights and valuable connections at the first Vantage Tour event of the year in Orlando!Dive into the latest trends in influencer marketing, connect with industry experts, and gain actionable strategies to elevate your brand’s social presence. Reserve your spot now! Register for Vantage Orlando here (https://events.sproutsocial.com/vantageorlando2)Check out the full tour lineup for 2025 (https://events.sproutsocial.com/2025vantageroadshow)

Welcome to The Arboretum!We're so glad you're here and excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?As a welcome bonus, everyone who replies will be entered to win one of three Arboretum giveaways, featuring a “Conversations that Connect” book, Moleskin pen, socks and notebook. Perfect for sparking new ideas! Contest Terms and Conditions here.​ @Brooklyn0426 @bara.bacarat @honig @georgie.bulluss @K

Meet Viennelyn Maier!This month’s Member Spotlight features ​@viennelyn.maier, a seasoned social strategist with over 15 years of experience leading social media for brands like Intuit, TikTok, and BILL. Whether she's crafting engaging content strategies, rebranding major accounts, or helping entrepreneurs build their digital presence, Vienna is all about humanizing brands and fostering authentic community engagement. Let’s dive into her journey.What’s in a Name?Viennelyn was named after the city of Vienna, and fun fact—she’s been studying German for the past couple years. It’s always a fun surprise when people find out that alongside her social media expertise, she’s building her multilingual skills.Social-First Strategies & Big WinsOne of Vienna’s proudest achievements is leading a new social-first strategy at Intuit for the accountant audience—something that had never been done before. She also played a major role in rebranding TikTok for Small Business, developing content strat

Welcome to The Arboretum!We're so glad you're here and so excited to help you connect, learn, and grow with our community. To get started, we’d love to hear from you! Reply to this message to introduce yourself, share your goals, or let us know what excites you most about joining us.Here are some ideas to get you started:1️⃣ What inspired you to become part of the Arboretum community?2️⃣ Do you have specific areas of interest or expertise in social media marketing?3️⃣ What challenges or goals are you looking to tackle with the support of our community?4️⃣ Share a fun fact about yourself unrelated to marketing.5️⃣ Are there any social media marketing topics that you're eager to explore and discuss here?While you’re here, check out some of our upcoming events:   ​ @jessie.edblom @hannah.blacksmith @liz.gaston @tim.surowiecki @gabby.kepnes @harper.demir @ahmri.vandeborne @barbara.moutinho @siobhan.healey @melissa.leal @toby @rnieves @gbfb.webmaster @john.jada @zico001 @nishrath @LindsayRi

The Arboretum Year in Review is here! Take a look back at an incredible year of connection, collaboration, and growth in our community. Watch the video now to see:🎤 Top Poster:  ​@jaxn.engstrom with 84 posts! ❤️ Most Likes Received: ​@Brittany Taylor with 94 likes! 🤝 Most Likes Given:  ​@emily.murray with 229 likes! 💬 Most Answers Given: ​@Nycole with 4 answers! We’re so grateful for all of you who made 2024 unforgettable. As a thank-you, we’re kicking off a giveaway! Prompt: Tell us your favorite moment from your social media world this year. It could be a trend, a win, or something you learned. Drop your response below by Thursday, January 16, 2025 at 11:59pm CT for a chance to win:An Owala tumbler An Arboretum crewneck A cozy roll-up fleece blanket and socks 🏆 Two winners will be chosen at random! Let’s celebrate together—post your favorite memory and enjoy the video!