As consumers become savvier and shift their priorities, tried and true methods to reach and engage with consumers may not work as well as they used to. To stay ahead, marketers can look to seemingly unlikely sources for inspiration. Enter Megan Thee Stallion.

The rap artist from Houston recently launched Bad Bitches Have Bad Days Too, a mental health resource hub. At first glance, this campaign doesn’t seem relevant to brand marketers–unless they’re a social media manager having a particularly bad day. 

Read the full article: https://sproutsocial.com/insights/brand-activism-examples/