What’s a Game-Changer in Your Social Strategy?

Remembering to explain simple, foundational concepts again and again! Our organization focuses on complex scientific topics. When we share reminders of simple definitions and explanations (within posts or as separate content), we get much more engagement. It’s a reminder that we have a range of people with different levels of scientific interest and knowledge who follow us across different channels and we need to make sure we’re never getting exclusionary with jargon or unusual terms. 

I manage socials for a community college in California. In my time here, I discovered that it’s important to integrate student voices not only in the content, but in the content creation process. Oftentimes, students are not involved in the decision making process or content calendar mapping, so it is crucial to gather student input in order to share moments that accurately and authentically capture the student experience.

Game changer has been understanding where our audience is and being present and timely to create content around that. When people see themselves, or a friend, they are more likely to share, engage, like, etc.!

Hello! 

I manage social media for The College of Wooster and previosuly Tiffin University (both in Ohio).

Think like a documentarian, not a marketer. Instead of creating content from scratch, focus on capturing what’s already happening in and around your brand—then shaping it for your audience. This works because:

1. Authenticity resonates. Audiences are increasingly allergic to overly polished, try-hard content.

2. It lowers pressure. You're not constantly stuck trying to “come up with something.”

3. It keeps things in motion. You’re always telling a story, not just pushing products or promos.

This shift moves you from “What should we post today?” to “What’s already happening that’s worth sharing?”
It’s lighter, more real, and builds connection over time!

People want to be entertained or educated. The content we put out always has an underlying goal whether it’s educational or entertainment. We only get 3 sec of their time when scrolling so it’s try to make it as fun as we can.

YES! We are never our audiences. Great point. 

The game changer for me was sticking to the mindset that just because everyone is doing something that does not mean it works for your brand, your goals or aligned with your strategy--my overdramatic saying has been “If another brand had a PR crisis would we want to do that too?”

I’m happy and relieved at the power of photos in most of our channels over video consumption. Our Facebook engagement is phenomenal and in terms of our stories we have a better rate on photos than people watching videos which makes sense when people want to control the pace of the info they consume. Looking into more automation in terms of replies and sending links via Instagram instead of the “click the link” to see if we get more of a return on that.

100%. Say it louder for leadership 👏

Oh it’s a blanket! These prizes are so cool! Thanks to all who came to my webinar today, I really appreciated all the emojis 🥰💛✨