What’s a Game-Changer in Your Social Strategy?

One thing that is a game-changer is showing snippets of a behind the scenes to our followers. For example, we would show the event set up scene a few hours before the event for a preview. In addition to that, highlighting diverse individuals and showcase their stories on our social media platform is a great way to engage with our followers. 

A social media ‘hack’ that has made all the difference for Riskonnect’s monthly follower growth metric on LinkedIn is the act of ‘being’ social on LinkedIn...i.e. making sure that our brand regularly comments on posts in the feed from other people and brands (including those outside of our own company/brand.)

Here’s a few ideas if you’d also like to try this:
-Comment on the posts of recognized customers who you’ve done testimonial videos with
-Comment on fellow posts from brands who identify as your partner brands and/or customer brands (for customer brands - stick to those who you already have public content identifying their connection with your brand with, to avoid any issues.)

I’d also suggest commenting on posts from thought leaders in your brand’s field and wishing folks well who land new roles within your target prospect personas.

All of the above activities will make a big impact in growing your brand’s following, especially in B2B, where we often in general get a lot less comments from actual customers/prospects (vs B2C which tends to get more naturally due to people wanting to weigh in on a recent experience with that B2C brand, etc.) 

Your comment on foundational comment just sparked SO many video ideas for me for our brand (Riskonnect, Inc.) thank you for this stellar piece of advice!!

We did the same in January 2025 and we’ve been amazed with the growth we’ve seen on our LinkedIn vs. email newsletter so far. Do you have a particular LinkedIn newsletter tip/trick from what you’ve learned so far, ​@haley.sadovsky? 


We’ve seen using the same visual to announce the latest newsletter work really well so it’s sort of ‘training’ the audience to see when to look out for the newsletter vs. our usual LinkedIn content. 

We also publish our LinkedIn newsletter 2 days before the email version goes out to sort of give those who view via LinkedIn an automatic advantage (early access to exclusive content.)

When I joined the social team the strategy was to post everyday. After being here for a while I took a step back and decided to focus on the quality of our posts rather than focusing on the quantity. It’s been a huge success! It also helps to have Sprout analytics to share with stakeholders! 

A game-changer in our social strategy was realizing that your data is an unbiased judge. Our org was trying to make video content work so badly, but due to the type of content we serve, our audience made it super clear that they provided static photos or carousels. Sometimes you have to turn down the noise of all the advice online, and realize you can learn so much just from really studying your analytics. 

We’re trying to take a positive approach to negative comments by using them as an educational opportunity.

Another vote for user generated video. It has made a world of difference to our graduate recruitment campaigns. Real authentic and rich content from the peers that our new grads will end up working with. Not only is the video great but working closely with the current grads means we get invaluable insight into the messaging that matters to them. 

Hi, I’m the social media manager at a small biotech company. I was surprised that people love our educational carousel. So, people actually click and, hopefully, read. 
We will also launch a series of graphics featuring cells (we work in this space) as cartoons. I’m extremely curious to see how they are going to perform.

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