Is Twitter still relevant?

  • 7 October 2022
  • 1 reply

Badge +1

Hello Marketers!


I read and hear a lot about TikTok, LinkedIn, Instagram, Facebook, YouTube but except the buzz around Elon Musk’s takeover of the platform, Twitter doesn’t seem to garner much interest anymore. 


I agree it’s a great tool to follow # trends, events, and news, for listening but other than that?


I do B2B marketing and we poorly perform on Twitter, even ads don’t do much. Our growth is on YouTube and LinkedIn. 


5+ years ago, Twitter got much greater returns organically (at another B2B company).


I’d love to hear your thoughts.  Thanks!

1 reply

Userlevel 2

At this point, my team is just “checking the twitter box”. Not being present is an eyebrow raiser, so we share whatever content we can make fit but don’t go out of our way.