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katie.hogan
katie.hogan
Tagged Tendril
December 13, 2023
Solved

LinkedIn Articles

Do LinkedIn Articles perform well for your B2B company? Trying to keep people on LinkedIn and publishing blog content natively, but seeing dismal views on articles. Anyone else? Suggestions welcome.

    hannah.bradachAnswer
    Tagged Tendril
    December 19, 2023

    We’ve found that LinkedIn articles work best for our agency and clients when a leadership team member publishes them and the. The company shares them. Typically this is the CEO or EVP of marketing.

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    2 replies

    mary
    mary
    Engagement Orchard
    December 19, 2023

    Have you tried an A/B test? I’d take the same article and post it in multiple places, then promote each location in the exact same way to see which one gets more traffic/views. It is difficult to say if it is the content itself or the location of the content that is the problem without testing.

    Mary
      hannah.bradachAnswer
      Tagged Tendril
      December 19, 2023

      We’ve found that LinkedIn articles work best for our agency and clients when a leadership team member publishes them and the. The company shares them. Typically this is the CEO or EVP of marketing.

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