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Let's Talk #FinTok: Trends and Success Stories

  • April 23, 2025
  • 1 reply
  • 45 views
Jonathan Zuluaga
Community Manager
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Niche communities on social have been generating a lot of buzz. One in particular is #FinTok.

We're writing a blog article about this phenomenon and are keen to tap into your experiences to understand the current landscape.

What trends are you seeing right now? Are there any emerging trends we should be paying attention to for the future?

Have you seen any financial services brands or individual influencers who are really making waves in #FinTok?

Your insights or examples may be featured in our Sprout Social blog, which will focus on the opportunities and best practices within #FinTok for financial services brands.

Looking forward to hearing your thoughts and experiences!

- Jonathan Z
    angie.villalba
    1 person likes this
    • angie.villalba
      angie.villalba

    1 reply

    R
    • rick.vach
    • Level 1
    • 1 reply
    • April 23, 2025

    Hi Jonathan,

    We haven’t been hitting up that particular hashtag (yet) but have been working on that TikTok demographic with a new series of Smart Money Videos for young consumers, connected to our financial education platform:

    https://www.oldnational.com/about-us/community/financial-education-courses/videos-smart-money-half-minute/

     

    Sounds like a growing hashtag/community to be aware of.

    Thanks

    Jonathan Zuluaga
    1 person likes this
    • Jonathan Zuluaga
      Jonathan Zuluaga

    Reply


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