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Building your brand starts with a strong strategy and developing KPIs that align to that strategy. There are tons of KPIs to report on, but here are some that are important to us at Sprout.
Q: What are the KPIs that are most important to your organization?
Best answer by ashley.gatchel
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I’m interested in what everyone has to say here. Some common goals or KPI’s I hear from customers is growing engagement or followers. However, I always find it interesting to hear the unique goals that some social media managers have, and the impact it is making on your business.
We had social media when I started last July, but it wasn’t (and still isn’t) large. It’s gotten better, certainly. I’ve been able to learn and focus on the different audiences for each platform. At this moment for me, the primary KPI’s for social are engagement, impressions, and followers. Eventually, probably 2023, I’d like to focus more on that conversation sharing. The ultimate goal isn’t to just have followers who like everything, but also to be posting relevant messages where they want to start a conversation. Right now if I ask anything - crickets. One step at a time.
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